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Meme Marketing: Why It Works and How to Do It If you frequent social media, you are surely familiar with memes. Memes are an ideal tool to include in your marketing strategies on an image accompanied by a caption, but they can also be GIFs or videos. They are fun content , capable of going viral thanks to dissemination and hashtags, and are free of copyright. MEME comes from the English "meme", which in turn derives from the Greek mimēma, 'imitation', related to genes . In fact, like genes, they are contents that spread in mass culture through, precisely, imitation. The term was coined by biologist Richard Dawkins and indicates a replicable identity of information . The advantage of memes is because they can be "remixed" and practically infinite versions can be created from the same base. It is a collective creation process in which anyone can participate. 2. Examples of memes The most successful meme formats are: macro meme Probably the most common type consists of an image from various sources (movie, television series, news, etc.

Accompanied and framed by a short text. The text is usually a decontextualized or modified quote to unleash laughter in whoever reads it. macro meme Source: Pinterest dank meme In this format, humor is taken to the point of becoming nonsense or a paradoxical version of other memes. Typically, graphically, it features deliberately pixelated images or distorted colors, to give the impression that the file has been compressed and Job Function Email List decompressed several times, and then passed from hand to hand, or mouse to mouse. dank meme Source: Knowyourmeme.com 3. Why do they work? There are several reasons why memes have been part of the Internet's images for decades and continue to enjoy absolute popularity: They make those who know and share them feel part of a community : the main objective of memes is to entertain, and those who create and share them are part of a certain reference culture.



People who feel like they belong in this group will see themselves represented and will likely contribute to the content going viral. Humor and entertainment work: people who use social networks want to have fun and be entertained. Try to entertain your followers, even before selling them something. If Facebook's algorithms recognize that your followers like your posts, your promotional content will also have a good engagement rate. Recommended reading: How to apply visual content marketing The Internet and the world of electronic commerce are increasingly characterized by the tendency to communicate through images , whether static or moving, our brain is configured in such a way that it is easier to remember what has been seen than what has been has read (80% vs 20%). Users can choose whether to remain merely passive actors, share the message, or create memes themselves. Consider that some of the Instagram accounts specialized in memes have more than 15 million followers .
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